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Win at All Costs: Inside Nike Running and Its Culture of Deception

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Everything Has Changed': How Rhone's Founders Bought Out Their Major Investor and Reclaimed Control Therkorn JH, Shendell DG. Evaluation and characterization of environmental risks and asthma management knowledge and awareness through surveys of coaches, athlete parents/guardians, and athletes. J Asthma Allergy Educ. 2012;3(3):106–16. Thomas JO, Dunn M, Swift W, Burns L. Illicit drug knowledge and information-seeking behaviours among elite athletes. J Sci Med Sport. 2011;14(4):278–82. Norcross MF, Johnson ST, Bovbjerg VE, Koester MC, Hoffman MA. Factors influencing high school coaches’ adoption of injury prevention programs. J Sci Med Sport. 2016;19(4):299–304.

Sporting behaviour - sportsmanship - Ethical factors in sport

Tscholl P, Feddermann N, Junge A, Dvorak J. The use and abuse of painkillers in international soccer data from 6 FIFA tournaments for female and youth players. Am J Sports Med. 2009;37(2):260–5.Even if they do gain the confidence to speak out athletes may not be taken seriously, with their voices being censored, shutdown or ignored. A lasting impact In Kerr’s et al. study [ 39], 67.6% professional athletes did not report injury because they did not want to be withheld from future game or practice. This study supports the view that self-expectation influences their injury-reporting behaviour, especially in countries where success at the university level of high-performance sport can facilitate an entry into a professional sporting career. This is validated by the fact that there is a practice among some professional rugby players to cheat on their return-to-play protocol after suffering brain injury by falsifying their cognitive tests for detecting brain injury [ 74, 75]. It is essential for the OSH philosophy to prevail by aiming at improving elite athletes’ attitudes towards both current safety at work and long-term health which may, in turn, lead to the protection of their wellbeing. Coakley JJ. Sports in society: issues and controversies. McGraw-Hill Education: New York, NY; 2017. Howe PD. An ethnography of pain and injury in professional rugby union: the case of pontypridd RFC. Int Rev Sociol Sport. 2001;36(3):289–303. Nilstad A, Andersen TE, Bahr R, Holme I, Steffen K. Risk factors for lower extremity injuries in elite female soccer players. Am J Sports Med. 2014;42(4):940–8.

3587 The FA Winning Development Questions Neil Dewsnip Opt1 v1

Real K. Information seeking and workplace safety: a field application of the risk perception attitude framework. J Appl Commun Res. 2008;36(3):339–59. Guldenmund FW. The nature of safety culture: a review of theory and research. Saf Sci. 2000;34(1–3):215–57.

A lasting impact

Albright JP, Saterbak A, Stokes J. Use of knee braces in sport - current recommendations. Sports Med. 1995;20(5):281–301. CEOs and CMOs Are Butting Heads at More Companies Than We Know — and It's Been Going on for Some Time Hsu CJ, Meierbachtol A, George SZ, Chmielewski TL. Fear of reinjury in athletes: implications for rehabilitation. Sports Health. 2017;9(2):162–7.

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